S6E16: How to Build Better Customer Relationships Through Healthy Culture

What is the benefit of having a flourishing workplace culture? Yes, things run more smoothly, there is often lower turnover, people are treated more respectfully, employees are more engaged, and productivity is higher. Jordan Newton, Chief Operating Officer for SonicAire highlights one unique benefit; when organizations have flourishing workplace cultures leaders love coming to work with more energy and enthusiasm!

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In this episode:

• The SonicAire story (02:47)
• the largest structure SonicAire has cleaned and maintained (04:48)
• What are the top three things you absolutely have to plan right, start right, and finish just right? (05:21)
• The importance of customer service (06:57)
• "If we don’t have the right people in the right seats, none of these other pieces will fall into place." (07:45)
• "We realized some time ago that we’re not just a business selling products to other businesses, but we’re people doing business with other people." (08:00)
• "This applies to us internally, making sure we have the right people who meet our core values and are passionate about what they’re doing, and externally as our people build relationships with our customers." (08:15)
• 5 years ago before SonicAire completed their first, BCWI Survey, it was a very tumultuous time for the business internally (09:36)
• Someone in Jordan's C12 business leader’s group suggested that he reach out to BCWI to try to get some anonymous feedback on paper (10:33)
• Brad Carr, CEO of Sonic Aire, says, "Character is even more important than ability." (11:56)
• "We can teach and help employees to grow in their abilities. But we have to have the right character and core values as a platform to build on." (13:15)
• A key action step that helped sustain SonicAire's traction and take their workplace culture to the next level (17:00)
• A favorite story of an employee whose Christ-like character rubbed off on colleagues and helped make all of Sonic Aire's employees better people (18:30)
• How alignment and trust helped SonicAire's workplace become healthier over time (19:43)
• One stellar takeaway C12 has given Jordan in his walk with Jesus (21:20)

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