Pete Hayes is a principal and Chief Marketing Officer for Chief Outsiders in Austin, Texas. Chief Outsiders is the country’s largest strategic growth implementation company focused on mid-sized businesses. He’s also the Co-Author, along with Art Saxby, of the best-selling marketing book The Growth Gears, which you’re definitely going to want to read.
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In this episode:
- What does biblical growth look like?
- The University of Texas researchers discovered two kinds of companies: operationally oriented or market oriented
- The three gears that are meant to engage to grow a company: Execution, Strategy, Insight
- To have an effective strategy, a business needs to regularly gather and make decisions from market Insights
- A church needs to stay relevant to its constituents
- Culture is owned by the employees but it comes from the top and is modeled from the top
- A growth culture is from the leadership team being market oriented
- Difference between market oriented vs. customer oriented
Additional Resources
Read a free sample from Pete’s book: The Growth Gears
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