S4E32: 3 Gears to Engage and Grow Your Company

Pete Hayes is a principal and Chief Marketing Officer for Chief Outsiders in Austin, Texas. Chief Outsiders is the country’s largest strategic growth implementation company focused on mid-sized businesses. He’s also the Co-Author, along with Art Saxby, of the best-selling marketing book The Growth Gears, which you’re definitely going to want to read.

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In this episode:

• What does biblical growth look like?
• The University of Texas researchers discovered two kinds of companies: operationally oriented or market oriented
• The three gears that are meant to engage to grow a company: Execution, Strategy, Insight
• To have an effective strategy, a business needs to regularly gather and make decisions from market Insights
• A church needs to stay relevant to its constituents
• Culture is owned by the employees but it comes from the top and is modeled from the top
• A growth culture is from the leadership team being market oriented
• Difference between market oriented vs. customer oriented

Additional Resources

Read a free sample from Pete’s book: The Growth Gears

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