328: How to Build a Thriving Business and Increase Revenue Through Culture

Does having healthy workplace culture impact the bottom line? Absolutely! Our guests on this episode are Brad Carr, President & Founder, and Jordan Newton, COO of SonicAire. They're here to tell you that going from unhealthy culture to healthy culture can be described as the difference between Hell and Heaven.

Listen to the Audio

Listen on Apple Podcasts | Listen on Stitcher Radio  | Listen on Google Podcasts

In this episode:

• How Brad and Jordan's strengths complement each other as they lead their staff team (02:55)
• The concept of visionary and integrator was not even in Brad's vocabulary until SonicAire went through implementing EOS (03:11)
• "But I would say in terms of our relationship, I would say it's more like a dance than a walk in the park, and we've really had to learn how to do it." -Brad (04:17)
• How they hire and train to get leaders who are open, honest, and humble. (06:22)
• "I'd say overall hiring character before talent is really what changed. We do this by assessing a person's character being in alignment with our core values." -Brad (07:17)
• SonicAire's core values: humble, hungry, people smart, and grateful (07:24)
• Maintain core values by emphasizing them in quarterly corporate state-of-the-business meetings and in a quarterly conversation with each of employee (07:51)
• "But I can tell you, as far as top leadership is concerned, we've gone from hell to heaven." -Brad (10:02)
• How to go about goal setting in your organization (15:08)
• Break down your BHAG—big, hairy, audacious goal—into quarterly rocks, 90 days (15:28)
• "When you can create a workplace where people want to be at and they understand the mission, it's kind of magical."-Jordan (18:51)
• "When you take care of employees, they’re a lot more likely to take care of the customers."-Jordan (23:17)
• Has there been an impact on SonicAire's financial health as its workplace culture has improved? (24:30)
• Last year SonicAire's sales and profits grew by a little over 80% (24:45)
  
  

Read the Transcript

Read a complete, word-for-word transcript of the episode.

FOLLOW OUR HOST

Follow our Host, Al Lopus, on LinkedIn & Twitter.

Email our host at info@workplaces.org